Convert Retweets Into Active Like Campaigns
With a median of 17.5 retweets but 0.0 median likes, lionsgate's content is being shared without generating direct approval signals, resulting in a like/retweet ratio of just 0.2:1.
Details
To close this gap, every post should end with an explicit call-to-action asking followers to like if they agree or relate — for example, pairing trailer drops with a binary choice prompt. This directly targets the 0.0% engagement rate, which falls critically below the 0.5-1.5% benchmark for mid-tier accounts.
