Blumhouse's TwitterEngagement

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blumhouse
Blumhouse

@blumhouse · 436.1K followers

0.00%

Below average for your follower size

Niche relevance and content quality matter more than raw numbers

$250-$1K per post

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LowAverageGoodExcellent
0
Median Likes
77
Median Retweets
137
Tweets Analyzed
$250 – $1Kper sponsored post

Based on 436.1K followers · 0.02% engagement

Next step

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Your post rate

$250-$1K

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First message

I'd show brands why @blumhouse's twitter audience is a fit and ask for $250-$1K per post.

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Convert Retweet Momentum Into Like Engagement

With a median of 77.0 retweets but 0.0 median likes, the content is being shared without generating direct approval signals — a Like/Retweet ratio of 4.6:1 that is heavily inverted compared to typical engagement patterns.

Details

Ending every tweet with a direct prompt such as 'Like this if you agree' or a poll can convert passive reshares into active likes, which are weighted more heavily in algorithmic distribution. Closing this gap is critical because the current 0.02% ER sits far below the 0.5–1.5% mid-tier benchmark, meaning even a small lift in likes per post would meaningfully move the overall rate.

Move 02

Launch Sponsored Threads to Triple Deal Value

The estimated brand deal value of $250–$1,000 per post is constrained by the 0.02% engagement rate, since 73% of brands prioritize ER over follower count when setting rates.

Details

Switching to thread-format sponsored content can command 2–3x the rate of a single sponsored tweet per industry benchmarks, potentially pushing the per-deal ceiling from $1,000 to $2,000–$3,000 without requiring any follower growth. Given Blumhouse's horror and entertainment IP, a thread format — such as 'Ranking every Blumhouse villain' — naturally suits multi-tweet storytelling and gives sponsors more visible real estate.

Move 03

Reduce Posting Volume, Increase Reply Baiting

Across 137 tweets analyzed, the median replies sit at 0.0, which means the content is generating almost no conversational engagement — the metric X's algorithm most rewards for reach amplification.

Details

Rather than broadcasting announcements, posting open-ended questions tied to horror content, such as 'What's the scariest Blumhouse film and why?' can drive reply chains from the 436,150 followers. Even converting 0.1% of the follower base into a single reply per post would generate roughly 436 replies, which alone would push the engagement rate closer to the 0.5% lower bound of the mid-tier benchmark.

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Blumhouse's Twitter/X Engagement Rate: 0.02%