Drive Replies to Lift the 0.77% ER
The median replies (1,627) are the smallest component of the engagement mix compared to median likes (151,008) and retweets (9,980), a 4.6:1 like/retweet ratio that skews passive.
Details
Since the 0.77% ER already sits within the 0.5-1.5% benchmark range for mid-tier accounts, adding direct questions or polls in the tweet copy can push reply volume up and meaningfully move the ER above the current baseline.
