Close the Engagement Rate Gap
The current ER of 0.06% sits far below the 0.5-1.5% benchmark for mid-tier accounts (100K-1M followers), which is likely why the estimated brand deal value ($250-$1,000) is well under the $730-$3,654 range implied by the standard $2-10 per 1,000 followers rate for the 365,423 followers.
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Since 73% of brands prioritize ER over follower count, closing even half this gap could directly increase what Qatar Foundation can charge per sponsored tweet.
