Drive More Replies Through Threads
Median replies (14,699) trail far behind median likes (813,929), a 55:1 like-to-reply ratio that signals passive consumption rather than conversation.
Details
Since thread sponsorships command 2-3x single tweet rates per industry benchmarks, converting high-like posts into multi-tweet threads could simultaneously lift reply engagement and monetization value beyond the current $5,000-$25,000 per-post range.
