Add Explicit Calls-to-Retweet
The like/retweet ratio is 6.6:1 (732,301 median likes vs.
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84,489.5 median retweets), showing content resonates but isn't being amplified. Since 73% of brands prioritize engagement rate over follower count, closing this gap by explicitly asking followers to share key posts could meaningfully lift the 0.7% ER and reach beyond the 119.1M base.
