Convert Replies Into Likes With Threads
Their median replies (64.5) dramatically outpace their median likes (44.5), signaling strong conversational pull but weak passive endorsement — a pattern that keeps their ER stuck at 0.39%, well below the 1-3% micro-tier benchmark.
Details
Launch structured threads that reward readers who finish them, since a complete thread gives followers a reason to like the final tweet as a bookmark, not just reply to the opener. Thread formats also command 2-3x standard sponsorship rates, directly lifting their current $125-$500 per post brand deal value.
