Close the Engagement Rate Gap
The ER sits at 0.72%, far below the 8-15% nano-tier benchmark, which is likely why brand deal value is capped at $10-$25 per post.
Details
Focus every video on a clear call-to-action ('comment your answer', 'save this') since the 158.6:1 like/comment ratio shows viewers watch and like but rarely engage further—closing that gap toward benchmark ER is the fastest path to higher rates, especially since 73% of brands now prioritize ER over follower count.