Drive Comments to Close the ER Gap
The 2.52% engagement rate sits well below the 8-15% nano-tier benchmark, and the like/comment ratio of 112.1:1 shows comments are the weakest lever (median 10.5 comments vs 75 median likes).
Details
Adding a direct question or 'comment below' CTA in the first 3 seconds and pinned caption on every video will push comment volume, since even a modest lift in comments meaningfully moves the ER given the relatively low 718 median plays.