Add Direct Questions to Every Caption
The Like/Comment Ratio is 794:1, meaning viewers are passively liking but almost never commenting — the median comment count is just 3.0 per video.
Details
End every video and caption with a single, specific question that demands a one-word or emoji answer to lower the barrier to comment. Nano creators on TikTok should be targeting an engagement rate of 8-15%, and closing the comment gap is the fastest lever to close the distance from the current 1.12%.