Close the Macro-Tier Engagement Gap
The 0.66% ER sits well below the 2-4% macro-tier benchmark for accounts over 1M followers, putting Marco Zamora in the 'average' rating bracket despite the 1,477,305 follower count.
Details
Since 73% of brands now prioritize engagement rate over follower count, the account should focus on hook-driven first 3 seconds and a clear CTA in every video to push ER toward the 2% floor before pitching new deals.