Close the Comment Gap with CTAs
The like/comment ratio is 136.4:1 (849.5 median likes vs just 3.5 median comments), which is extremely lopsided even for a 2.03% ER account.
Details
Add explicit comment-bait CTAs ('comment X if...', polarizing either/or questions) in the first 3 seconds and pinned caption to push comment volume up, since comments carry heavier weight in TikTok's algorithm and in the 73% of brands who prioritize ER over follower count.