Close the Comment Gap With CTAs
The like-to-comment ratio is 38.6:1, meaning viewers are passively liking but not conversing — a sign the content lacks a direct prompt to respond.
Details
End every video with a specific, low-friction question tied to the content (e.g., 'Comment your answer below') to drive comments up from the current median of 3.5. Nano creators who push comment volume signal stronger community to TikTok's algorithm, which is critical since the 4.09% ER is already below the 8-15% nano benchmark.