Add Comment-Driving CTAs Every Video
The like/comment ratio is 95.4:1 (881.5 median likes vs just 6.0 median comments), showing viewers watch and like passively but rarely engage in the comments.
Details
Add a direct question or debate-style prompt in the caption or on-screen text in the first 3 seconds to push comment volume up, since a lower ratio signals stronger engagement to the algorithm and to the 73% of brands who prioritize ER over follower count.