Convert Shares Into Comment Conversations
Median shares (302) are exceptionally strong relative to median comments (80), producing a like-to-comment ratio of 110.9:1 — meaning viewers are spreading the content but not stopping to discuss it.
Details
End each video with a direct, polarizing question tied to the content to pull viewers into the comments section. Closing the gap between shares and comments is one of the fastest ways to push the 2.55% ER closer to the 3-6% mid-tier benchmark.