Close the Comment Gap With CTAs
The median comment count is just 3.0 against 137.5 median likes (55.6:1 like/comment ratio), showing viewers watch and like but rarely engage verbally.
Details
Add explicit comment prompts (questions, 'this or that' choices) in the first 3 seconds of each video to push comments toward a healthier ratio, since 73% of brands now prioritize engagement rate over follower count when evaluating creators like Shai at 51,365 followers.