Convert Shares Into Comment Conversations
Shruti Dixit's median shares (6.0) are outpacing their median comments (2.0) by 3x, yet their engagement rate sits at just 0.94% — far below the 8-15% nano-tier benchmark.
Details
This means viewers find their content share-worthy but aren't stopping to interact. End every video with a direct, single-question CTA tied to the content (e.g., 'Comment their go-to style hack below') to convert passive sharers into active commenters and close the gap toward benchmark ER.