Close the Comment Gap With CTAs
E M E R S O N's like-to-comment ratio is 548:1, meaning viewers are passively liking but not conversing — this suppresses their engagement rate below the 8-15% nano benchmark they should be hitting.
Details
End every video with a direct, specific question tied to the content (e.g., 'Comment their answer below') to convert passive likes into comments. Even doubling their median comments from 5 to 10 per post would meaningfully push their 5.22% ER closer to the nano-tier floor of 8%.