Fix the Zero-Comment Problem
The median comments sit at 0.0 despite median plays of 4,112.5, meaning viewers watch but almost never engage verbally — this is likely dragging the 3.9% ER below the nano-tier benchmark of 8-15%.
Details
Add explicit comment-bait CTAs (questions, 'this or that' prompts, controversial opinions) in the first 3 seconds and pin a comment to seed conversation, since the like/comment ratio of 167.4:1 shows massive untapped comment potential relative to the 68.5 median likes.