Convert Shares Into Comment Conversations
Their median shares (45.0) are strong relative to their median comments (8.0), meaning viewers are redistributing their content but not stopping to engage โ this is suppressing their engagement rate to 0.71%, well below the 5-10% micro-tier benchmark.
Details
End every video with a direct, single-answer question tied to the content (e.g., 'Comment 1 or 2 below') to convert even a fraction of their 45 median sharers into commenters. Doubling their median comments from 8 to 16 per video would meaningfully move their ER closer to the micro-tier floor of 5%.