Close the Comment Gap With CTAs
The like-to-comment ratio is 133.3:1, meaning viewers are passively liking but not conversing — a sign the content lacks a direct prompt to respond.
Details
End every video with a specific, divisive question tied to the content (e.g., 'Which side are you on — drop it below') to convert some of the median 2,384.5 likes into comments. Even doubling the median 18.5 comments per post would signal stronger community depth to TikTok's algorithm and to brands, since 73% of brands prioritize engagement rate over follower count.