Force Comments With Direct Response Hooks
Rachel Lam💋's Like/Comment Ratio is 309.4:1, meaning viewers almost never comment despite leaving likes — their median comments sit at just 8.5 against 289.5 likes.
Details
End every video with a forced-choice question (e.g., 'Comment A or B') to convert passive likes into comments, which TikTok's algorithm weights heavily for distribution and which directly impacts their 0.28% ER — well below the 3-6% mid-tier benchmark.