Add Direct Comment-Driving CTAs
Median comments sit at just 39 versus 1,165 median likes, a 33.7:1 like-to-comment ratio that signals passive viewing rather than conversation.
Details
Mid-tier TikTok accounts benchmark at 3-6% ER, but Raine Rito is at 0.55%, so each video should end with a specific question or 'this or that' prompt to push comment volume, since comments weight heavily in TikTok's algorithm and directly lift ER.