Close the Engagement Rate Gap
The ER for Puteri Awani | Content Creator sits at 1.38%, well below the 5-10% average for micro creators (10K-100K followers) per Socialinsider/CreatorIQ benchmarks.
Details
With 30,089 followers and median plays of 13,630, the account has reach but isn't converting views into interactions—adding a direct question or poll in the first 3 seconds and caption can push viewers toward commenting, since 73% of brands now prioritize ER over follower count when scouting deals.