Close the Like-to-Play Gap
Median plays (501.5) vastly outpace median likes (34.5), a ~6.9% conversion that's driving the 0.49% ER far below the 5-10% micro-tier benchmark.
Details
Add explicit like-bait CTAs in the first 3 seconds ('like if you agree') and test stronger hooks, since even a 2-3x lift in likes would move princess closer to the micro-tier average and out of the 'low' rating bracket.