Convert Shares Into Comment Conversations
Primo's median shares (135.0) are exceptionally strong relative to the median comments (20.0), producing a like-to-comment ratio of 87:1 — meaning the content spreads but rarely sparks dialogue.
Details
End each video with a direct, single-question CTA tied to the content topic to convert even a fraction of those 135 average shares into comment responses. Doubling the median comments from 20 to 40 would further solidify the 7.2% engagement rate, keeping the account well above the 5-10% micro-tier benchmark.