Drive Comments With Direct CTAs
The like/comment ratio is 24.4:1 (490 median likes vs only 67 median comments), showing viewers watch and like but rarely engage in text.
Details
Adding a direct question or opinion-prompt in the first 3 seconds and pinning a comment asking viewers to respond โ even pushing this ratio to 15:1 would meaningfully lift the 3.2% ER, which currently sits below the 5-10% micro-tier benchmark.