Convert Shares Into Comment Conversations
Their median shares (16.5) are outpacing their median comments (10.0), meaning viewers find their content worth spreading but aren't stopping to engage verbally — a key driver of TikTok's algorithm.
Details
End every video with a direct, divisive question tied to their dish (e.g., 'Would notyouraverageindianfood eat this or is this too far from traditional?') to convert passive sharers into active commenters. Closing this gap is critical: their 0.8% engagement rate is well below the 5-10% micro-tier benchmark, and comments carry heavier algorithmic weight than shares.