Convert Shares Into Comment Conversations
Their median shares (55.5) are strong relative to their median comments (17.5), revealing that viewers find their content worth spreading but aren't compelled to respond — their like-to-comment ratio of 253.9:1 confirms this imbalance.
Details
End every video with a direct, single-question call-to-action tied to the video's topic to pull viewers into the comments section. Closing that comment gap is one of the fastest levers to push their 1.7% engagement rate closer to the 3-6% mid-tier benchmark.