Convert Shares Into Comment Conversations
NEON's median shares (443.0) are exceptionally strong relative to the median comments (60.5), producing a like-to-comment ratio of 203.3:1 — meaning viewers are spreading the content but not stopping to discuss it.
Details
Ending each video with a direct, polarizing question tied to the video's topic forces a reply, which signals deeper engagement to TikTok's algorithm. Closing that comment gap is the fastest lever to push the 2.25% ER toward the mid-tier benchmark floor of 3%.