Mimi Candice | Millennial mom's TiktokEngagement

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mimicandicee
Mimi Candice | Millennial mom

@mimicandicee · 63.7K followers

0.00%

Below average for your follower size

Niche relevance and content quality matter more than raw numbers

$60-$250 per post

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Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.

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LowAverageGoodExcellent
182
Median Likes
9
Median Comments
20
Videos Analyzed
$60 – $250per sponsored post

Based on 63.7K followers · 0.32% engagement

Next step

Want brands to pay you?

Snippet can use this tiktok result for @mimicandicee to find brands, write emails, and help you close deals.

Your post rate

$60-$250

What Snippet does next

Comes next

Find brands

Brands that already pay tiktok creators and fit your audience.

Write emails

Use @mimicandicee's $60-$250 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @mimicandicee's tiktok audience is a fit and ask for $60-$250 per post.

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Close deals for me

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Convert Shares Into Comment Conversations

Median shares (15.0) are outpacing median comments (8.5), meaning viewers find the content worth spreading but not worth stopping to discuss — a key driver of TikTok's algorithm.

Details

Mimi Candice | Millennial mom should end every video with a direct, polarizing question tied to the content to force a reply, targeting at least a 2x increase in comments from 8.5 to ~17 per post. Closing that gap is critical because the current 0.32% engagement rate sits far below the 5-10% micro-tier benchmark, and comment velocity is one of TikTok's strongest distribution signals.

Move 02

Hook Viewers in First Three Seconds

With 5,229 median plays but only 182 median likes, roughly 1 in every 29 viewers is converting to a like — a sign that many users are dropping off before forming an emotional connection with the content.

Details

Reformat the top 5 videos by placing the most surprising or high-stakes moment within the first 3 seconds to reduce early scroll-aways and push the like-to-play conversion rate higher. Even a modest improvement bringing likes closer to 1 in 20 plays would meaningfully lift the 0.32% engagement rate toward the micro-tier floor of 5%.

Move 03

Pitch UGC Deals to Offset Low Sponsorship Value

The current estimated brand deal value of $60-$250 per post reflects a low 0.32% engagement rate, which is well below the 5-10% micro-tier average that 73% of brands use as their primary filter.

Details

However, TikTok-style UGC for paid ad creative pays beginners $100-$500 per video regardless of follower count or engagement rate, making it an immediately accessible revenue stream while organic metrics are rebuilt. Pursue UGC briefs on platforms like Billo or direct brand outreach, and add usage rights to any offer — usage rights alone can add 25-50% on top of the base UGC rate.

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Mimi Candice | Millennial mom's Tiktok Engagement Rate: 0.32%