Leverage Elite Engagement Rate in Pitches
mandy's 12.38% ER more than doubles the micro-tier benchmark of 5-10%, placing the account in the 'excellent' bracket for its 20,958-follower size.
Details
Use this specific gap when negotiating brand deals — since 73% of brands prioritize ER over follower count, pricing can be justified at the top of the $500-$2,000/post range or pushed past the standard $5-15 per 1,000 followers formula.