Close the Gap to Nano Benchmark ER
Mable 🌷♡ NYC Food & Lifestyle's current engagement rate of 6.5% sits below the nano-tier benchmark of 8-15%, meaning there is measurable room to grow before Mable 🌷♡ NYC Food & Lifestyle hits the floor of what brands expect from a sub-10K creator.
Details
To close that gap, end every video with a direct, single-question call-to-action targeting their median comment count of 12.5 — even nudging that to 20+ comments per video would meaningfully lift their overall ER. Prioritize questions tied to their video topic rather than generic prompts, as specificity drives higher reply rates on TikTok.