Convert Shares Into Comment Conversations
Lorica Clothing's median shares (96.5) are exceptionally high relative to their median comments (35.5), producing a like-to-comment ratio of 60.7:1 — meaning viewers are spreading their content but not stopping to talk.
Details
End every video with a direct, single-question CTA tied to the outfit or styling choice shown, which gives sharers a reason to return and comment. Closing that comment gap is one of the fastest ways to push their already-excellent 9.74% ER even higher within the micro-tier benchmark range of 5-10%.