Lionsgate's TiktokEngagement

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lionsgate
Lionsgate

@lionsgate · 6.4M followers

0.00%

Top 20% of creators your size

Your audience is 4x more engaged than average

$5K-$25K per post

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LowAverageGoodExcellent
119.8K
Median Likes
662
Median Comments
19
Videos Analyzed
$5K – $25Kper sponsored post

Based on 6.4M followers · 2.02% engagement

Next step

Want brands to pay you?

Snippet can use this tiktok result for @lionsgate to find brands, write emails, and help you close deals.

Your post rate

$5K-$25K

What Snippet does next

Comes next

Find brands

Brands that already pay tiktok creators and fit your audience.

Write emails

Use @lionsgate's $5K-$25K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @lionsgate's tiktok audience is a fit and ask for $5K-$25K per post.

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Convert Shares Into Comment-Driving Moments

With a median of 9,809 shares per video but only 662 comments, the Like-to-Comment ratio sits at a striking 302.9:1, signaling that audiences are spreading content passively rather than engaging in dialogue.

Details

Ending each video with a direct, specific question tied to the film or franchise featured — this friction-free call-to-action has been shown to convert passive viewers into active commenters. Closing the comment gap is critical because the current 2.02% ER, while rated 'good' for macro accounts, sits at the lower end of the 2-4% macro benchmark range, and comment velocity is a key algorithmic signal on TikTok.

Move 02

Post Reaction-Bait Clips Around Release Windows

A median play count of 997,050 per video shows strong reach, but converting plays to likes at a median of 119,783 means roughly 12% of viewers are liking — leaving significant engagement on the table.

Details

Scheduling short, opinion-polarizing clips (e.g., controversial casting choices, unexpected plot twists) in the 48-72 hours before and after a Lionsgate release can capitalize on peak audience intent and drive reactive comments and shares. This targeted timing strategy can push the ER closer to the 4% upper bound of the macro benchmark without requiring a follower growth investment.

Move 03

Leverage UGC-Style Content for Brand Revenue

With 6,446,204 followers and a 2.02% engagement rate that meets brand thresholds — 73% of brands prioritize ER over follower count — Lionsgate is well-positioned to package TikTok-native, UGC-style ad creatives for co-promotional brand deals beyond the current $5,000-$25,000 per post estimate.

Details

Producing raw, lo-fi style videos mimicking organic creator content (rather than polished studio promos) taps into the high demand for TikTok UGC in performance marketing, and adding usage rights to any deal adds 25-50% on top of the base rate. Even at the intermediate UGC rate of $500-$2,000 per video, a volume strategy of 10 UGC-style assets per campaign could meaningfully supplement standard sponsorship revenue.

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Lionsgate's Tiktok Engagement Rate: 2.02%