Convert Shares Into Comment Conversations
The median shares (719) are exceptionally high relative to the median comments (57.5), producing a like-to-comment ratio of 163.6:1 — meaning viewers are spreading the content but not stopping to discuss it.
Details
End each video with a direct, polarizing question tied to the video's topic to force a reply before viewers share, which can push the already-excellent 4.7% ER even deeper into the top range of the mid-tier 3-6% benchmark. A simple on-screen text prompt in the final 2 seconds ('Comment your answer before you share this') is a low-effort, immediate change.