Convert Shares Into Comment Conversations
Laureen Uy's median shares (26.0) are disproportionately high relative to their median comments (4.5), producing a like-to-comment ratio of 134.8:1 — a signal that content travels but does not spark dialogue.
Details
End every video with a direct, single-answer question tied to the video topic to convert passive sharers into active commenters, which directly lifts their 0.04% engagement rate toward the 3-6% mid-tier benchmark. Even doubling median comments from 4.5 to 9 would meaningfully move their engagement rate and make their profile more competitive for the 73% of brands that prioritize engagement rate over follower count.