Close the Gap to Nano Benchmark ER
The current engagement rate of 2.7% sits well below the nano-tier benchmark of 8-15%, meaning Kev's Pocket is leaving significant audience activation on the table with the existing 1,112 followers.
Details
To close this gap, end every video with a direct, single-question call-to-action targeting the median comment count of 3.0 — even moving that to 6-8 comments per video would meaningfully lift the ER. Prioritize reply-bait hooks in the first 2 seconds, since TikTok's algorithm rewards comment velocity in the earliest minutes after posting.