Convert Shares Into Comment Conversations
The Like/Comment Ratio is 477.3:1, meaning viewers are passively enjoying the content but rarely stopping to respond — median shares (249.5) actually outpace median comments (104.5), which signals strong content but weak conversation hooks.
Details
End every video with a direct, polarizing question or a 'comment your answer' CTA to force a reply moment before the scroll. Boosting comments is the fastest lever to push the 2.09% ER toward the 4% upper ceiling for macro creators, which could meaningfully strengthen brand deal positioning.