Drive Comments with Direct Questions
The like/comment ratio is 40.9:1 (50.5 median likes vs just 1.0 median comment), showing viewers aren't compelled to engage verbally.
Details
Since 73% of brands prioritize engagement rate over follower count, ending every video with a specific question or 'this or that' prompt can push comments toward a healthier 15-20:1 ratio, which directly lifts the 0.29% ER.