Convert Shares Into Comment Conversations
their median shares (12.0) are outpacing their median comments (4.0), producing a Like/Comment ratio of 452.9:1 — a strong signal that content is being passed around but not sparking dialogue.
Details
End every video with a direct, single-question CTA tied to the content (e.g., 'Drop their answer below') to convert passive sharers into active commenters. Closing that comment gap is one of the fastest levers to push their 0.11% ER closer to the 3-6% mid-tier benchmark.