Convert Shares Into Comment Conversations
Their median shares (4.0) are outpacing their median comments (2.0), meaning viewers find their content worth spreading but not worth responding to — a sign their videos lack a direct call-to-action or debate hook.
Details
End every video with a specific question or controversial statement tied to their content to drive comments up, which directly lifts their 1.32% ER toward the nano-tier benchmark of 8-15%. Even doubling their median comments from 2.0 to 4.0 per video would meaningfully close that gap given their current 90.8:1 like-to-comment ratio.