Convert Shares Into Comment Conversations
Their median shares (16.5) are strong relative to their median comments (2.0), producing a like-to-comment ratio of 64.3:1 — meaning viewers are redistributing their content but not stopping to talk about it.
Details
End every video with a direct, single-question CTA tied to the video topic to force a reply, which TikTok's algorithm weights heavily when deciding to push content further. Closing that comment gap is their fastest lever to close the distance between their current 1.82% ER and the 8-15% nano-tier benchmark.