Add Explicit Comment-Driving CTAs
The like/comment ratio is 84.1:1 (809 median likes vs only 50 median comments), meaning comments are the weakest engagement lever.
Details
Add direct questions or 'comment below' prompts in the first 3 seconds and pinned captions to push comment volume, since a lower ratio signals deeper engagement to the algorithm and to the 73% of brands who prioritize engagement rate over follower count.