Close the Comment Gap With CTAs
The Like/Comment ratio is 167.1:1, meaning viewers are passively liking but rarely engaging in conversation — a key driver of TikTok's algorithm.
Details
End every video with a direct, specific question tied to the content (e.g., 'Comment your answer below') to convert even 1% of the median 176 likes into comments, which would more than double the current median of 2 comments per post. Higher comment velocity signals relevance to TikTok and can push the 1,265 median plays significantly higher through broader distribution.