Close the Comment Gap With CTAs
Honey's like-to-comment ratio is 176.5:1, meaning viewers are passively liking but not conversing — a key driver of TikTok's algorithm weighting engagement depth.
Details
End every video with a direct, specific question tied to Honey's content (e.g., 'Which would you pick — comment below') to convert even 1% of Honey's median 4,656 likes into comments, which would more than double Honey's current median of 64 comments per post. Higher comment velocity signals the algorithm to push content further, directly attacking Honey's 0.9% ER which sits well below the 3-6% mid-tier benchmark.