Hannah | college + career ⋆˙⟡'s TiktokEngagement

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hannahshirley
Hannah | college + career ⋆˙⟡

@hannahshirley · 27.4K followers

0.00%

Average for creators your size

Your audience is 2x more engaged than average

$125-$500 per post

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We will start with this profile.

LowAverageGoodExcellent
594
Median Likes
8
Median Comments
19
Videos Analyzed
$125 – $500per sponsored post

Based on 27.4K followers · 2.36% engagement

Next step

Want brands to pay you?

Snippet can use this tiktok result for @hannahshirley to find brands, write emails, and help you close deals.

Your post rate

$125-$500

What Snippet does next

Comes next

Find brands

Brands that already pay tiktok creators and fit your audience.

Write emails

Use @hannahshirley's $125-$500 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @hannahshirley's tiktok audience is a fit and ask for $125-$500 per post.

Want Snippet to find brands and send the emails?

Close deals for me

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Close the Comment Gap With CTAs

The like-to-comment ratio for Hannah | college + career ⋆˙⟡ is 151.5:1, meaning viewers are passively liking but not conversing — a sign the videos lack a direct prompt to respond.

Details

Ending every video with a specific, divisive question tied to the content (e.g., 'Comment A or B below') can drive comments up from the current median of 8.0. Micro-tier creators benchmarked at 5-10% ER outperform the current 2.36% largely through comment volume, so even doubling the median comments to 16 would meaningfully move the engagement rate.

Move 02

Optimize for Shares Over Likes

The median shares of 44.0 are notably strong relative to the median likes of 594.0, suggesting the content has genuine shareability — lean into this by creating more 'send this to a friend' style content such as relatable lists, surprising facts, or niche humor that people forward.

Details

Shares carry heavier algorithmic weight on TikTok and can push the median plays beyond the current 21,402, expanding reach without requiring new followers. Identifying the 2-3 videos in the analyzed 19 that earned the most shares and reverse-engineering their format, hook, or topic can create a repeatable content template.

Move 03

Pitch UGC to Brands Immediately

While the 2.36% ER sits below the 5-10% micro-tier benchmark, the share-to-play ratio signals content that resonates — making Hannah | college + career ⋆˙⟡ a strong candidate for TikTok UGC ad creative, where brands pay $100-$500 per video at the beginner tier regardless of follower count.

Details

Adding usage rights to any UGC deal increases the rate by 25-50%, pushing a $300 base video to $375-$450 per deliverable, which already overlaps with the estimated brand deal value of $125-$500 per post. With 73% of brands prioritizing engagement rate over follower count, outreach pitches should focus on shares data and plays-per-video rather than the follower count of 27,377.

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Hannah | college + career ⋆˙⟡'s Tiktok Engagement Rate: 2.36%