Add Direct Questions to Every Caption
The Like/Comment Ratio is 118.4:1, meaning viewers are passively liking but almost never responding — the median comment count is just 1.0 per video.
Details
End every video and caption with a single, specific question tied to the content (e.g., 'Which would you pick — drop it below') to convert even a fraction of the 642 median plays into comment interactions, which TikTok's algorithm weights heavily for distribution.