Close the Comment Gap With CTAs
The like-to-comment ratio is 382:1, meaning viewers are passively liking but not conversing — a key driver of TikTok's algorithm weighting engagement depth.
Details
With a median of only 22 comments per video against 3,038 likes, adding a direct, specific question in the first 3 seconds of on-screen text or voiceover (e.g., 'Comment your answer below') can convert even a fraction of those likers into commenters. Closing this gap is critical because the current 1.41% ER sits well below the 3-6% mid-tier benchmark, and comment velocity is one of TikTok's strongest signals for pushing content to the For You Page.