Convert Shares Into Comment Conversations
The median shares of 2,155 are exceptionally high relative to the median comments of just 50, producing a Like/Comment Ratio of 824.9:1 — meaning viewers are spreading the content but not stopping to discuss it.
Details
End each video with a direct, specific question tied to the video's topic to pull viewers into the comments section, which will further signal to TikTok's algorithm that the content drives meaningful interaction. Even a modest 3x increase in comments would meaningfully strengthen the already excellent 66.64% engagement rate, which already sits well above the 5-10% micro-tier benchmark.